Blog Marco

Here's how you do viral marketing the wrong way. Name yourself "Trashman", upload YouTube videos of yourself complete with mask and boast how you have been deliberately infecting thousands of women with AIDS. Of course none of it has a grain of truth. You just want the attention. The shock value. The clips had been viewed hundreds of thousands of times before they were removed from YouTube and many media outlets fell for the ruse, including Fox News. YouTube users were quick to petition to have him kicked off the site. The president of People Living with HIV/AIDS Victoria, Brett Hayhoe, even weighed in to the issue, telling news.com.au that the man was "extremely disturbing" but seemed "genuine".

Actually is it the wrong way? He has had free worldwide press about his video. People now want to find those videos and check it out for themselves. If they want more information they end up browsing his websites. (which are reportedly porn websites). If at least 1 or 2 percent signup to his marketing campaign - he has had a good day's work hasn't he? A good conversion rate for any direct marketing scheme (you know those pesky snail mail marketing materials or the spam in your inbox) is 1-2 percent.

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