Big companies are so desperate to get customers nowadays. Instead of just relying on their advertising campaigns and good word of mouth for people to sign up to their service, they are now sending out door knockers to drum up some business. Australia only has some 21 million people so the only way to grow for these big companies is to grab customers from other competitors. And so doorknocking campaigns have come back. Not only do you have to watch out for the persistent visits from Jehovah's witnesses, but not its the doorknocker from some contracted marketing company representing one of the big companies. I'm talking about the likes of Optus, Telstra, AGL, Integral and Energy Australia.
Doorknocking campaigns are an old technology. Their conversion rate must be high enough to be able to afford to employ a physical sales workforce to come out and talk to potential leads (aka customers) and to convert them into a "sale" or signup.
Doorknocking campaigns are an invasive practise. They simply turn up at your doorstep at the most inconvenient times - the times when you are eating, doing household chores, preparing dinner or eating dinner. It is difficult to handle on the spot. You are there and the salesperson is giving you their spiel, and their offer - vouchers or discounts. It all sounds good - but what is the catch? There's always a catch. Remember to always ask what the fine print is. Like, is their a lock in period? Commitment period, etc... Another difficult thing is that you aren't really given a chance to compare the offers by other competitors on the spot. It's not like you can shop around and tell them to come back in a few days after you've done your due dilligence.
Submitted by Marco on Fri, 25/04/2008 - 12:44pm.
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