OK Go - the band responsible for the treadmill dance video "Here It Goes Again" which was a youtube viral video have created another viral video for the band's new song "This too Shall Pass". "This Too Shall Pass" has been viewed over 300,000 times in less than two days, and according to link-shortening service Bit.ly, the link has been shared over 26,000 times on Facebook.
The video, depicting an elaborate series of chain-reactions known as a Rube Goldberg machine, may be rising in popularity by tapping into a YouTube trend. Rube Goldberg machines, named after the US cartoonist and inventor, are a popular subject of YouTube videos. Users share clips of the best contraptions, often created for real-world competitions, with some clocking up to 1.9 million views online. The four-minute video was shot in one take and took 60 tries to get it right over two days, according to Wired.com.














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